The setting
Canyon’s business runs on direct customer contact. Their customers, by virtue of buying online, are digitally fluent. That made the app a natural surface for deepening the relationship after the sale.
The app gives riders comfortable access to everything around their bike, and a path back to Canyon for service and parts:
- interactive geometry diagrams for the exact frame they own
- the list of installed components
- reminders to check for wear on components
- direct links to reorder wearing parts
Why it matters here
Premium consumer brands choose carefully who they hand their customer relationship to.
